Meet the Team
Elodia Perches Adamson
Founder and Owner
She’s spent the last 40 of those years bringing light and love to the community of El Paso by delivering fashion from around the world and founding Bridal Novias, (the city’s longest-standing bridal house) where she has been dressing brides of the southwest for decades. A visit to see Elodia’s exquisite collection of bridal gowns is a must-do in any borderland bride’s planning itinerary.
It’s a story that could fill the pages of 100 novels, but we asked our team to provide just one word to describe our one-of-kind Elodia.
- “Extraordinary” – Sylvia
- “Passionate” – Jarib
- “Exceptional” – Erika
- “Enchanting” – Hada
- “Ambitious” – Angel
- “Persistent” – Aide
- “Noble” – Camely
- “Compassionate” – Alex
These are few of the many ways you could describe someone as impactful as Elodia. And who better to tell her incredible story than Elodia herself?
What first inspired your passion for the fashion industry?
“My passion for fashion first began in India. I happened to be on a trip and I saw some snakeskin wallets. And from that I thought, wow, I want some pants made from snakeskin. So I had them make me some pants. (It was the first time ever that they had done those). And then from the pants, I had them make me a jacket. And the rest is history… I decided I could start doing wardrobes in snakeskin and then a furrier in New York fell in love with one of my trench coats and he decided to place me a large wholesale order that he proceeded to line with mink. And needless to say, that snakeskin became my fashion and my slogan and my everything.”
What was it like working as a flight attendant for PanAm?
“Working for PanAm was really such a treat. It was at a time, in the 80s, when flying was so classy and exciting. PanAm was the #1 airline in the world. We used to do the round-the-world flights (the 001 out of San Francisco and the 002 out of New York) and that gave me the opportunity to become a citizen of the world. I learned to speak every language in the world with a “universal smile”. PanAm was a huge part of my story growing up and without a doubt has made me who I am. My love of the world I’ve now instilled in my children and now on my grandchild, because I want them to appreciate the world as much as I do.”
What country do you feel inspires your personal style the most?
“Wow, that’s a tough one. I love the colors of the saris in India. At the same time I love being dressed in all black like they do in Paris. But then, I love the way, in Argentina, they put brights and blacks together. So, it all depends on my mood and the season.”
Tell me about someone in the bridal industry that has inspired you.
“I think the person who inspired me the most and who I most admired was Arthur Udell (patriarch of Morilee) because was such a kind human being. He treated everyone with such respect, whether you were a small store or a large store. He always kept this fabulous sense of being and was a true light to everyone who had the privilege of meeting him. May he Rest In Peace”.
What has been the most exciting opportunity you’ve had in working in the Bridal Industry?
“The opportunity to travel the world and see the runways in Europe has been a huge privilege. Equally, attending weddings all over the world in places like Israel, India, and Nairobi is a huge honor, because at that point we really become family to the bride.”
From all of us at Bridal Novias…
Thank you, Elodia, for your commitment to our team, our brides, and our community. Your wisdom, strength, and compassion empower us all to be the greatest versions of ourselves. Here’s to many more years of love and light.
Jarib
Bridal Manager
Angel
Assistant Bridal Manager, Marketing Director
Claudia
Assistant Bridal Manager, Master Stylist
Erika
Master Stylist
Hada
Master Stylist
Aide
Quinceañera Manager
Lupita
Master Stylist
Emma
Master Stylist
Isabelle
Master Stylist
Ruby
Master Stylist